UX Professionals Association SeattleMeasuring Mobile UX Success with Analytics:
An Evening with Jessica Scheibach of Zillow

Tuesday, February 9, 2015 from 6-8:30pm
Rainier Square Conference Center, 1333 5th Avenue in Seattle, WA
( Downtown Map of Event Location )

UXPA Seattle and UX/IA Meetup are excited to host  Jessica Scheibach, Mobile Apps Manager at Zillow, for a special evening on Mobile Analytics strategy, tips, and guidance. Using real-world, industry examples, Jessica will use a UX practitioner's viewpoint to describe preferred methods, tools, and approaches.    


As Mobile and Tablet experiences grow in size, scope, complexity, and business value, the challenge for future UX Designers and Researchers is to speak to and assess for Exec and Leadership Teams the ongoing UX strategy efforts using tried and true analytics methods and techniques.  Indeed, a working knowledge of Mobile Analytics empowers UX teams by giving them a voice for ongoing strategy discussions and decisions.    

This presentation should be a refresher for Mobile Analytics aficionados, but more importantly, will clarify the meaning of terms like "engagement," "satisfaction," "conversion," and "attribution" for those new and curious about the mobile UX analytics space.  Since Jessica works with UX, Marketing and Technology teams, this presentation will hopefully increase your ability to bridge those important business collaborations. 


• 6:00-6:45pm: Networking 

• 6:45-7:00pm: Announcements 

• 7:00-8:00pm: Presentation

• 8:00-8:30pm: Q/A and Wrap-up


For nearly 20 years, Jessica has worked to improve customer experience by helping teams and companies such as Zillow, Nordstrom, IMDb, Jobster, and Amazon foster an environment that supports and values their customers.  

Jessica has tackled many technical, strategic, and leadership challenges in the web and mobile spaces, including KPIs, Engagement, Conversion, Personalization, and Apps Integration.  Jessica teaches a certificate course on Mobile Business Strategy at University of Washington in Seattle.  

Please go to the event page by clicking below. To join UXPA Seattle, please feel free to contact us, or better yet, join us!

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We are an active chapter of the User Experience Professionals' Association (www.uxpa.org) representing the greater Seattle and Puget Sound area. UXPA International operates throughout the world, and was formerly known as UPA.

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