UXPA Seattle and UX/IA Meetup are excited to host Jessica Scheibach, Mobile Apps Manager at Zillow, for a special evening on Mobile Analytics strategy, tips, and guidance. Using real-world, industry examples, Jessica will use a UX practitioner's viewpoint to describe preferred methods, tools, and approaches.
ABOUT THE TALK
As Mobile and Tablet experiences grow in size, scope, complexity, and business value, the challenge for future UX Designers and Researchers is to speak to and assess for Exec and Leadership Teams the ongoing UX strategy efforts using tried and true analytics methods and techniques. Indeed, a working knowledge of Mobile Analytics empowers UX teams by giving them a voice for ongoing strategy discussions and decisions.
This presentation should be a refresher for Mobile Analytics aficionados, but more importantly, will clarify the meaning of terms like "engagement," "satisfaction," "conversion," and "attribution" for those new and curious about the mobile UX analytics space. Since Jessica works with UX, Marketing and Technology teams, this presentation will hopefully increase your ability to bridge those important business collaborations.
• 6:00-6:45pm: Networking
• 6:45-7:00pm: Announcements
• 7:00-8:00pm: Presentation
• 8:00-8:30pm: Q/A and Wrap-up
ABOUT JESSICA SCHEIBACH
For nearly 20 years, Jessica has worked to improve customer experience by helping teams and companies such as Zillow, Nordstrom, IMDb, Jobster, and Amazon foster an environment that supports and values their customers.
Jessica has tackled many technical, strategic, and leadership challenges in the web and mobile spaces, including KPIs, Engagement, Conversion, Personalization, and Apps Integration. Jessica teaches a certificate course on Mobile Business Strategy at University of Washington in Seattle.
HOW TO ATTEND THIS EVENT
Please go to the event page by clicking below. To join UXPA Seattle, please feel free to contact us, or better yet, join us!